FASHION

Fashion is the style and custom prevalent at a given time. In its most common usage however, "fashion" describes the popular clothing style. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers aim to create wearable pieces of art.

The terms "fashionable" and "unfashionable" were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. The four major traditional fashion capitals are acknowleged to be Milan, New York City, Paris, and London. Fashion weeks are held in these cities, where designers exhibit their new clothing collections to audiences, and which are all headquarters to the greatest fashion companies and are renowned for their major influence on global fashion.